Conference Location

The 2014 conference was held in Mexico City, Mexico at Tecnológico de Monterrey, Campus Santa Fe. The Tecnológico de Monterrey campus is located in the Santa Fe district of the greater metropolitan area of Mexico City, about a 30 minute drive from the city's center.

Santa Fe is a district of its own, somewhat separated from Mexico City, characterized by residential areas, university campuses, and its own high rises, public spaces and shopping malls. The Chrysler Group Mexico headquarters is located in Santa Fe along with offices of Coca-Cola, Ford, Microsoft, Movistar (Telefonica), PepsiCo, Roche, Sony, and Televisa. Buses in Santa Fe connect to the metro in central Madrid to allow you to travel to the city center, or you may arrive by taxi within 25+ minutes.